What Are The Upcoming Event Trends for 2022-2023?

The COVID-19 pandemic has shifted the way we interact with each other, and has had a huge impact on the events industry. The events industry is trying to cope with these changes in innovative and creative ways. To stay ahead of the competition, you need to jump on the following upcoming trends for 2022-2023:


1- Using events as a powerful publicity tool

According to an article written by Kimberly Zhang, “Promoting a brand via event marketing can help stir a customer’s emotions towards your brand,” which is what will help you to build brand awareness and thus, increase publicity.

However, customers in the 21st century expect a more personalized and immersive experience from the brands that they associate themselves with. Thus, a more focused and innovative approach is needed for viral event marketing, to give your brand the recognition it deserves. 

With an interactive user journey, you can create a sense of belonging for your customers, a feeling that ranks third in Maslow’s hierarchy of needs. By giving them a wow factor, you can appeal to their value systems and evoke strong emotions that lead to a higher motive to share on social media and other online platforms.  


2- Greater emphasis on transformational experiences

As mentioned earlier, COVID-19 has shaped the way we think about our experiences. Due to the introduction of virtual events, a common question asked by customers is “Is the physical event necessary and worth my time?.”

Therefore, the unique value proposition of events are the experiences you are able to give, which are otherwise impossible through virtual events. This is why digital user experiences have quickly gained popularity and have become one of the main motivating factors for customers to attend events.

This shift was seen even before the pandemic, where greater focus was placed on the experience than the content. 

At Nuevo Design, we design experiences that take your customers on a journey and give them the reason to believe that your event is worth it!
View our portfolio here.


3- Higher data collection through different mediums

To be able to cater a personalized approach for your target audience, you need to know who they are. With increased options available that let you target your audience in different ways, data collection has seen a rise in demand. 

However, data collection is part of your customers’ journey and needs to be made as efficient as possible. Digital data collection introduces the use of unique devices and technologies that serve both as a data collection tool, and as an interactive tool for your events. 

We offer a range of technologies that can be used for modern and reliable data collection, such as smart devices, AR and AI data collection technologies.


4- Increased investment in event technology 

Concluding all the above points, the core essence that forms these upcoming trends is event technology. 

Using innovative and creative event technology has proven to increase brand credibility and engagement with customers.

Nuevo Design offers a range of technology such as Holograms, Interactive Touch Tables, 3D Illusion LED Cube, 3D Projection Mapping, and AR & VR Technologies.