How Has The Events Industry Evolved In 2022?

Innovations in the events industry are constantly evolving and shaping the way we experience brand marketing. User journeys are becoming more and more important as we seek to understand how customers interact with our brands, and experiential marketing is one of the most powerful tools we have to engage customers on a deeper level and create lasting memories. 

In order to create a seamless experience at events, we need to understand the customer journey and what we, as brands, can provide to our customers to give them the “WOW” factor.

Thus, we must be innovative in our approach to experiential marketing and user journeys. We must be able to adapt to the changing landscape and create experiences that customers will remember.

How Can You Create An Interactive User Journey?
One great way to impress your guests is through the use of digital interactive solutions that revolutionize the way we interact with technology. By providing a more natural and intuitive interface, digital interactions make it easier for us to access and use information.

At Nuevo Design, we utilize unique and creative digital interactions at conferences, events, exhibitions and festivals, to create an immersive experience for guests. 

Some of the solutions we provide for our clients include Holograms, 3D Mapping Technology, Interactive Touch Screens, Immersive LED Cube, Interactive Games, Virtual Reality and Augmented Reality.

What Is The Benefit Of Using Digital Solutions At Events?
Using digital solutions allow users to interact and engage with your brand, increasing brand loyalty and awareness, as well as your social media impressions.
It builds credibility by telling the users that your brand is futuristic, advanced, and creates personalized experiences for its customers.

For instance, 3D projection mapping is a versatile tool that can be used to enhance any event. It can be used to create a variety of effects, including the illusion of depth, movement, and changing perspectives. It can also be used to create special effects, such as lighting effects. A 3D projection mapping will create an unforgettable experience for your guests.

Take a look at our portfolio to know more about interactive user journeys created by Nuevo Design: