Hilton BOD Meeting Event 2024
We are proud to showcase Hilton’s remarkable journey across the Middle East, presented through an immersive timeline that captures the past, present, and future of the brand. Nuevo Design created a unique experience by dividing the space into thematic zones, each representing a different chapter in Hilton’s history. To bring this story to life, we crafted an interactive Hilton-branded newspaper layout, incorporating embedded screens that simulated a live, unfolding newspaper. This allowed visitors to explore Hilton destinations through captivating storytelling, with each screen highlighting key attractions, accommodations, and experiences offered by Hilton properties. The activation culminated in a powerful transition, guiding visitors into the future with an immersive experience. The transition was marked by particles appearing on Hilton’s signature dark blue brand color, creating an optical illusion where the screens and walls merged, thanks to the mirror effect. This symbolic journey through Hilton’s evolution made the experience unforgettable, offering visitors a glimpse into the future of the brand, all while embracing innovation and futuristic destinations.
Project Details
DATE: 2024/11/20
VENUE: Hilton Dubai
CLIENT: Hilton